Lucija Živković, univ. mag. oec. asistentica je na Katedri ekonomskih znanosti Pravnog fakulteta Sveučilišta Josipa Jurja Strossmayera u Osijeku. Prijediplomski i diplomski studij završila je na Ekonomskom fakultetu Sveučilišta Josipa Jurja Strossmayera u Osijeku, gdje je tijekom studija obnašala dužnost demonstratorice na Katedri za marketing.

Tijekom studija je bila dobitnica Rektorove nagrade za izvrstan seminarski rad. Također je nagrađivana u više internih projekata fakulteta, među kojima se izdvajaju: osvojeno prvo mjesto za izradu marketinškog plana u sklopu kolegija Marketinško planiranje, osvojeno prvo mjesto u projektu usmjerenom oblikovanju javnog mnijenja o Europskoj uniji u suradnji s Regionalnom razvojnom agencijom Slavonije i Baranje i Europe Direct Osijek te osvojeno prvo mjesto na natjecanju studenata u rješavanju poslovnog slučaja i razvoju marketinških strategija za Saponiju d.d., u okviru kolegija Marketing-strategije na Ekonomskom fakultetu u Osijeku i u suorganizaciji s Hrvatskom udrugom za marketing (CROMAR).

Prije zaposlenja na Pravnom fakultetu radila je kao asistentica za digitalni marketing u tvrtki Escape d.o.o., gdje je sudjelovala u poslovima digitalne komunikacije, kreiranja i prilagodbe sadržaja za digitalne kanale i provedbi marketinških kampanja. Tijekom dosadašnjeg stručnog razvoja sudjelovala je u različitim projektima iz područja marketinga, komunikacija i javnog djelovanja. Tako je tijekom studija obnašala dužnost voditeljice društvenih mreža za popularizacijski simpozij kreativne industrije Kreativna riznica te je sudjelovala u izradi Strategije kulturnog razvoja grada Osijeka kroz sektorsku raspravu u okviru projekta Mladi u kulturi Erasmus+ programa.

Dodatna stručna usavršavanja ostvarila je pohađanjem programa Londonske škole odnosa s javnošću, u okviru kojih je stekla kompetencije u području upravljanja komunikacijom na društvenim mrežama. Trenutno je studentica Doktorskog interdisciplinarnog studija Europski studiji.

Na Pravnom fakultetu Sveučilišta Josipa Jurja Strossmayera u Osijeku uključena je u izvođenje seminarske nastave iz kolegija Globalni socijalni rad i društveni razvoj, Politička ekonomija i Ekonomika javne uprave, a održava i vježbe iz kolegija Statistika i pravna informatika, Opisna statistika, Statistika i informatika javne uprave te Menadžment u javnim i neprofitnim organizacijama.

U znanstvenom i stručnom radu usmjerena je na na digitalizaciju javne uprave koja obuhvaća primjenu digitalnih tehnologija u javnom sektoru, razvoj elektroničkih usluga, unaprjeđenje komunikacije s građanima i jačanje učinkovitosti te transparentnosti javne uprave. Također, i na marketing, osobito na digitalnu komunikaciju.

Lucija Živković, Univ. Mag. Oec., is a Teaching and Research Assistant at the Department of Economic Sciences, Faculty of Law Osijek, Josip Juraj Strossmayer University of Osijek. She completed both her undergraduate and graduate studies at the Faculty of Economics and Business in Osijek, Josip Juraj Strossmayer University of Osijek, where she also served as a student teaching assistant at the Department of Marketing. During her studies, she received the Rector’s Award for an outstanding seminar paper. She was also recognised through several internal faculty projects and student competitions. Her achievements include first place for the development of a marketing plan within the Marketing Planning course; first place in a project focused on shaping public opinion on the European Union, conducted in cooperation with the Regional Development Agency of Slavonia and Baranja and Europe Direct Osijek; and first place in a student business case competition involving the development of marketing strategies for Saponia d.d. The latter was organised within the Marketing Strategies course at the Faculty of Economics and Business in Osijek, in cooperation with the Croatian Marketing Association (CROMAR).

Prior to joining the Faculty of Law Osijek, she worked as a Digital Marketing Assistant at Escape d.o.o., where she was involved in digital communication activities, the creation and adaptation of content for digital channels, and the implementation of marketing campaigns. Throughout her professional development, she has participated in various projects in the fields of marketing, communication, and public engagement. During her studies, she served as Social Media Manager for Creative Treasury, a symposium dedicated to the popularisation of the creative industry. She also contributed to the preparation of the Cultural Development Strategy of the City of Osijek through a sectoral discussion organised within the Youth in Culture project under the Erasmus+ programme. She further developed her professional competencies by attending programmes offered by the London School of Public Relations, through which she acquired additional knowledge and skills in social media communication management. She is currently enrolled in the Interdisciplinary Doctoral Study Programme in European Studies. At the Faculty of Law Osijek, Josip Juraj Strossmayer University of Osijek, she is involved in seminar teaching within the courses Global Social Work and Social Development, Political Economy, and Public Administration Economics. She also conducts practical classes in Statistics and Legal Informatics, Descriptive Statistics, Statistics and Informatics in Public Administration, and Management in Public and Non-Profit Organisations.

Her scientific and professional interests focus on the digitalisation of public administration, particularly digital technologies, e-services, citizen communication, efficiency and transparency. Her interests also include marketing.