Lucija Živković, univ. mag. oec. asistentica je na Katedri ekonomskih znanosti Pravnog fakulteta Sveučilišta Josipa Jurja Strossmayera u Osijeku. Prijediplomski i diplomski studij završila je na Ekonomskom fakultetu Sveučilišta Josipa Jurja Strossmayera u Osijeku, gdje je tijekom studija obnašala dužnost demonstratorice na Katedri za marketing. Tijekom studija je bila dobitnica Rektorove nagrade za izvrstan seminarski rad. Također je nagrađivana u više internih projekata fakulteta, među kojima se izdvajaju: osvojeno prvo mjesto za izradu marketinškog plana u sklopu kolegija Marketinško planiranje, osvojeno prvo mjesto u projektu usmjerenom oblikovanju javnog mnijenja o Europskoj uniji u suradnji s Regionalnom razvojnom agencijom Slavonije i Baranje i Europe Direct Osijek te osvojeno prvo mjesto na natjecanju studenata u rješavanju poslovnog slučaja i razvoju marketinških strategija za Saponiju d.d., u okviru kolegija Marketing-strategije na Ekonomskom fakultetu u Osijeku i u suorganizaciji s Hrvatskom udrugom za marketing (CROMAR).

Prije zaposlenja na Pravnom fakultetu radila je kao asistentica za digitalni marketing u tvrtki Escape d.o.o. Obnašala je i dužnost voditeljice društvenih mreža za popularizacijski simpozij kreativne industrije Kreativna riznica te je sudjelovala u izradi Strategije kulturnog razvoja grada Osijeka kroz sektorsku raspravu u okviru projekta Mladi u kulturi Erasmus+ programa.

Dodatna stručna usavršavanja ostvarila je pohađanjem programa Londonske škole odnosa s javnošću. Trenutno je studentica Doktorskog interdisciplinarnog studija Europski studiji. Na Pravnom fakultetu u Osijeku uključena je u izvođenje seminarske nastave iz kolegija Globalni socijalni rad i društveni razvoj, Politička ekonomija i Ekonomika javne uprave, a održava i vježbe iz kolegija Statistika i pravna informatika, Opisna statistika, Statistika i informatika javne uprave te Menadžment u javnim i neprofitnim organizacijama.

U znanstvenom i stručnom radu usmjerena je na istraživanje digitalizacije javne uprave, s posebnim naglaskom na primjenu digitalnih tehnologija u javnom sektoru te unaprjeđenje učinkovitosti, transparentnosti i komunikacije s građanima. Njezini istraživački interesi obuhvaćaju i kriznu komunikaciju u javnoj upravi, osobito razvoj komunikacijskih strategija i upravljanje informacijama u kriznim situacijama, kao i marketing, s naglaskom na digitalnu komunikaciju.

Lucija Živković, Master of Economics, is a Teaching and Research Assistant at the Department of Economic Sciences, Faculty of Law, Josip Juraj Strossmayer University of Osijek. She completed her undergraduate and graduate studies at the Faculty of Economics and Business in Osijek, Josip Juraj Strossmayer University of Osijek, where she also served as a Student Teaching Assistant at the Department of Marketing.

During her studies, she received the Rector’s Award for an outstanding seminar paper. She was also recognised for her achievements in several faculty projects and competitions, including first place for developing a marketing plan as part of the Marketing Planning course; first place in a project focused on shaping public opinion on the European Union, conducted in cooperation with the Regional Development Agency of Slavonia and Baranja and Europe Direct Osijek; and first place in a student business case competition involving the development of marketing strategies for Saponia d.d., organised as part of the Marketing Strategies course at the Faculty of Economics and Business in Osijek, in cooperation with the Croatian Marketing Association (CROMAR).

Before joining the Faculty of Law, she worked as a Digital Marketing Assistant at Escape d.o.o. She also served as Social Media Manager for Creative Treasury (*Kreativna riznica*), a symposium dedicated to the promotion of the creative industries, and contributed to the development of the Cultural Development Strategy of the City of Osijek through sectoral discussions within the *Youth in Culture* project under the Erasmus+ programme.

She further developed her professional expertise by attending programmes at the London School of Public Relations. She is currently a doctoral student in the Interdisciplinary Doctoral Programme in European Studies.

At the Faculty of Law in Osijek, she is involved in teaching seminars in Global Social Work and Social Development, Political Economy, and Economics of Public Administration. She also conducts practical classes in Statistics and Legal Informatics, Descriptive Statistics, Statistics and Informatics in Public Administration, and Management in Public and Non-Profit Organisations.

Her academic and professional work focuses on research into the digitalisation of public administration, with particular emphasis on the application of digital technologies in the public sector and the improvement of administrative efficiency, transparency, and communication with citizens. Her research interests also include crisis communication in public administration, particularly the development of communication strategies and information management in crisis situations, as well as marketing, with a focus on digital communication.