Lucija Živković, univ. mag. oec. asistentica je na Katedri ekonomskih znanosti Pravnog fakulteta Sveučilišta Josipa Jurja Strossmayera u Osijeku. Prijediplomski i diplomski studij završila je na Ekonomskom fakultetu u Osijeku, gdje je tijekom studija obnašala dužnost demonstratorice na Katedri za marketing. Tijekom studija je bila dobitnica Rektorove nagrade za izvrstan seminarski rad. Također je nagrađivana u više internih projekata fakulteta.

Prije zaposlenja na Pravnom fakultetu radila je kao asistentica za digitalni marketing u tvrtki Escape d.o.o. Obnašala je i dužnost voditeljice društvenih mreža za popularizacijski simpozij kreativne industrije Kreativna riznica te je sudjelovala u izradi Strategije kulturnog razvoja grada Osijeka kroz sektorsku raspravu u okviru projekta Mladi u kulturi Erasmus+ programa.

Dodatna stručna usavršavanja ostvarila je pohađanjem programa Londonske škole odnosa s javnošću. Trenutno je studentica Doktorskog interdisciplinarnog studija Europski studiji. Na Pravnom fakultetu u Osijeku uključena je u izvođenje seminarske nastave iz kolegija Globalni socijalni rad i društveni razvoj, Politička ekonomija i Ekonomika javne uprave, a održava i vježbe iz kolegija Statistika i pravna informatika, Opisna statistika, Statistika i informatika javne uprave te Menadžment u javnim i neprofitnim organizacijama. Članica je Organizacijskog odbora Znanstvenog sabora Slavonije i Baranje.

U znanstvenom i stručnom radu usmjerena je na istraživanje digitalizacije javne uprave, s posebnim naglaskom na primjenu digitalnih tehnologija u javnom sektoru te unaprjeđenje učinkovitosti, transparentnosti i komunikacije s građanima. Njezini istraživački interesi obuhvaćaju i kriznu komunikaciju u javnoj upravi, osobito razvoj komunikacijskih strategija i upravljanje informacijama u kriznim situacijama, kao i marketing, s naglaskom na digitalnu komunikaciju.

Lucija Živković, MSc in Economics, is a Teaching Assistant at the Department of Economic Sciences, Faculty of Law, Josip Juraj Strossmayer University of Osijek. She completed her undergraduate and graduate studies at the Faculty of Economics and Business in Osijek, where she served as a student teaching assistant at the Department of Marketing. During her studies, she received the Rector's Award for an outstanding seminar paper and was also recognized for her achievements in several internal faculty projects.

Prior to joining the Faculty of Law, she worked as a Digital Marketing Assistant at Escape d.o.o. She also served as Social Media Manager for Creative Treasury (*Kreativna riznica*), a symposium dedicated to the promotion of creative industries, and contributed to the development of the Cultural Development Strategy of the City of Osijek through sectoral discussions within the *Youth in Culture* project under the Erasmus+ programme.

She further enhanced her professional expertise by completing training programmes at the London School of Public Relations. She is currently pursuing a doctoral degree in the interdisciplinary doctoral programme in European Studies.

At the Faculty of Law in Osijek, she is involved in teaching seminars in Global Social Work and Social Development, Political Economy, and Economics of Public Administration. She also conducts practical classes in Statistics and Legal Informatics, Descriptive Statistics, Statistics and Informatics in Public Administration, and Management in Public and Non-Profit Organizations. She is a member of the Organizing Committee of the Scientific Conference of Slavonia and Baranja.

Her academic and professional work focuses on the digitalization of public administration, with particular emphasis on the application of digital technologies in the public sector and the improvement of efficiency, transparency, and communication with citizens. Her research interests also include crisis communication in public administration, particularly the development of communication strategies and information management in crisis situations, as well as marketing, with a specific focus on digital communication.